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Smart shoppers use unconscious tactics
The rest, lacking a better word, I simply call emotion. Our emotional depths, that realm we share with all animals, is vast by comparison. It is beyond the power of names - anonymous.
I'm not sure I get it. The way you use the word emotion sounds more like consciousness to me.
My definition of emotion is physical sensations accompanied by corresponding thoughts.
What am I missing?
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Smart shoppers use unconscious tactics (Science News, Feb. 25, 2006)
Consumers make better decisions about major purchases if they heed the power of their unconscious minds, say psychologist Ap Dijksterhuis of the University of Amsterdam and his colleagues.
Conscious thinking enables a person to follow precise rules using small amounts of information, the researchers say. Unconscious thinking, or deliberation without directing one's attention to the choice at hand, permits detection of critical patterns in a mass of information.
In one experiment, 80 college students read information about four made-up cars. Each car was described by 4 or 12 attributes, including whether it handled well and got good gas mileage. One car had mainly positive attributes, one had mainly negative ones, and two had even numbers of both.
When grappling with 12 attributes per automobile, students who were given 4 minutes to think about the cars and make a choice frequently didn't choose the best vehicle and immediatelv afterward said they were dissatisfied with the decision. Students who first spent 4 minutes completing the distracting task of solving anagrams usually chose the best cars and felt satisfied with the decision.
When volunteers had to consider only four attributes for each car, however conscious thinking proved slightly superior to unconscious deliberation.
Another experiment focused on 27 people making major purchases at a furniture store and 27 others buying inexpensive items at a department store. Those who reported having thought only a little about specific furniture to buy before shopping were much happier with their choices a few weeks later than were those who said that they had thought a lot about what to buy before shopping. The reverse characterized the department store customers.
These is a small selection of Taoist angles on this approach:
* [chref=15]Who can be muddy and yet, settling, slowly become limpid? [/chref]
* [chref=28]Therefore the greatest cutting does not sever. [/chref]
* [chref=32]As soon as there are names, one ought to know that it is time to stop.[/chref]
* [chref=43]The teaching that uses no words...[/chref]
I've found this "unconscious" approach works for every aspect of life, not just shopping! It is perhaps the best kept [chref=1]secret[/chref] in history. Why? Because each generation must discover it anew. So much for education.
Over the years, whenever my husband and I have major work to be done on our house, my husband will request bids from various contractors. He will gather all this information and then will let me decide who to hire. I decide based on how I felt after meeting each of the contractors. And except on one occasion (when the contractor was unusally handsome :oops: ), we have had great results!
This seems like the same phenomenum.